Madeleine L’Engle says to serve the work first and then serve the audience. One does not serve himself. I would prepend this with “serve God.”
Don’t want to write? This is the work that God has given to you. Serve God. Serve the work. Serve those who will read it. Serve with all the effort and intelligence and stubbornness you have.
I read a compliment someone gave a friend of mine’s piece.